It’s not enough to capture your prospect’s email address, you need to capture their interest. By providing valuable information on your target audience’s needs and desires you position your brand as the trusted source to fulfill that need with your products and services.
Websites don’t have knowledgeable salespeople at the ready to talk up your products. Product descriptions focus on the benefits your visitors will experience when they purchase. A well-written product description elicits an emotional desire in the reader and makes the sale.
It’s no secret that social media marketing is a powerful tool to build brand awareness and generate more leads for your company. Ensure your brand is part of the conversation with targeted, engaging posts that turn browsers into buyers.
Will they stay or click away? You have mere seconds to capture your online visitor’s attention and convince them your website is worthy of their time. The secret to visitor retention is clear, concise and engaging copy that informs and guides them to your desired result.
Sales Letters and Landing Pages
Some products or services require more information for the customer to make a buying decision. A well-crafted sales letter or landing page will reveal what problems your product solves and melt away any resistance they may have to clicking the “buy now” button.